You must have heard that companies that have a strong online presence are more profitable. That is absolutely true. A staggering number of people all around the world are online for most of their waking hours. In this modern day and age when everything is becoming digital, customers search for a product or company over the internet and not through the phonebook. Since most of your customers are online, you should be too. It is a common misconception that only companies that conduct businesses over the internet should have an online presence. Whether you are conducting business online or not, your customers will want to see you online.
Online presence does not mean building a website and putting up the company’s contact information there. In addition to having an informative and well-designed, seo’d website, you need to have a strong presence in various social media sites like Facebook and Twitter. The virtual world never sleeps having an online presence means you can still be doing business even after the official business hours end. Small businesses and start-ups can gain a lot from even having a website that ranks high in the Google search. Having a strong online presence lets your potential customers check out your company through the product review, customer feedbacks etc. Also, through carefully optimized content, you can reach customers whom you may not have reached through traditional ways of business.
Having a mobile friendly website is one of the required fields to succeed in business now-a-days. With smartphones becoming increasingly cheaper, most of the people prefer accessing internet through their phones. If you do not have a mobile friendly website, not only will you lose out to your competition in terms of customers, with the new move by Google, your Google ranking could plummet too. Google updated their algorithm on 21 April, 2015 to favour websites that look and perform better on mobile devices, making them appear higher on search results. Thus having a mobile friendly website is no longer a luxury, it is now a necessity to stay ahead of your competition.
Though older small businesses think it may be too much to move into the virtual world, the truth is, it is a method of survival though adaptation. Even if you have a regular client base, if they find another similar business with a welcoming website, they might end up switching to that business.