It’s not just a marketing buzzword, it’s a leap forward in the web design industry. Building a responsive website means building one site that will adjust itself, including images and pages layout, to the screen size of the client browser.
The advantages to this approach are that only one website needs to be maintained and updated, avoiding content mess and inconsistencies between website versions for different devices.
On April 21st, Google is launching its new mobile-friendly algorithm which will label your site pages as mobile-friendly or not, and the ones that are mobile friendly will be rewarded with a better ranking. Mobile friendly websites are now part of SEO strategies.
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).